Legal
This privacy policy applies between you, the User of this Website, and Ethos Eyes, which owns and provides this Website. Ethos Eyes takes the privacy of your information very seriously. This privacy policy covers our use of all Data we collect, or that you provide, in connection with your use of the Website.
Please read this privacy policy together with our Terms and Conditions, which you can find here:
Please take the time to read this privacy policy carefully.
1. The following definitions are used in this privacy policy:
Data means all information you submit to Ethos Eyes through the Website. Where applicable, this includes the definitions given in the Data Protection Laws;
Cookies means a small text file this Website places on your computer when you visit certain parts of the Website and/or use certain of its features. The cookies used by this Website are described in the Cookies clause below;
Data Protection Laws means any applicable law relating to the processing of personal Data, including but not limited to Directive 95/46/EC (the Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR has effect in the UK;
GDPR means the General Data Protection Regulation (EU) 2016/679;
Ethos Eyes, We or Us means Ethos Eyes, a company incorporated in England and Wales as a sole trader at Willow House, Willow Tree way, Hitchin, Hertfordshire SG5 1GE United Kingdom;
UK and EU Cookie Law means the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
User or You means any third party that accesses the Website and is not either (i) employed by Ethos Eyes and acting in the course of their employment, or (ii) engaged as a consultant or otherwise providing services to Ethos Eyes and accessing the Website in connection with those services; and
Website means the website you are currently using, ethoseyes.com, and any of its sub-domains, unless they are expressly excluded by their own terms and conditions.
2. Unless the context requires otherwise, in this privacy policy:
a. the singular includes the plural, and the plural includes the singular;
b. references to sub-clauses, clauses, schedules or appendices mean those of this privacy policy;
c. a reference to a person includes firms, companies, government bodies, trusts and partnerships;
d. "including" means "including without limitation";
e. a reference to any statutory provision includes any modification or amendment of it;
f. headings and sub-headings do not form part of this privacy policy.
3. This privacy policy covers only the actions of Ethos Eyes and Users in relation to this Website. It does not cover any website that can be reached from this Website, including any links we provide to social media websites.
4. Under the applicable Data Protection Laws, Ethos Eyes is the "data controller". This means Ethos Eyes decides why and how your Data is processed.
5. We may collect the following Data from you, including personal Data:
a. Name;
b. Gender;
c. Contact details, such as email addresses and telephone numbers;
In each case, in line with this privacy policy.
6. We collect Data in two ways:
a. Data you give to us; and
b. Data we collect automatically.
7. Ethos Eyes collects your Data in several ways, for example:
a. when you contact us through the Website, by telephone, post, email or any other means;
b. when you register with us and open an account to receive our products or services;
c. when you make a payment to us, through the Website or otherwise;
d. when you use our services; in each case, in line with this privacy policy.
8. When you access the Website, we collect some of your Data automatically, for example:
a. we automatically collect certain information about your visit to the Website. This helps us improve the Website's content and navigation, and includes your IP address, the dates, times and frequency of your visits, and how you use and interact with the content.
b. we collect your Data automatically through cookies, in line with your browser's cookie settings. For more information about cookies and how we use them on the Website, see the section below headed "Cookies".
9. We may need any or all of the Data above from time to time to give you the best possible service and experience on our Website. In particular, we may use Data for the following purpose:
a. Internal record keeping; in each case, in line with this privacy policy.
10. We may use your Data for the purposes above where we consider this necessary for our legitimate interests. If you are not happy with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).
11. When you register with us and open an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
12. We may share your Data with the following people for the following reasons:
a. Our employees, agents and/or professional advisers, to process payments and dispatch the products the customer has ordered; in each case, in line with this privacy policy.
13. We use technical and organisational measures to protect your Data, for example:
a. access to your account is protected by a password and a user name unique to you.
b. we store your Data on secure servers.
14. These technical and organisational measures include steps to deal with any suspected Data breach. If you suspect any misuse, loss or unauthorised access to your Data, please tell us straight away by contacting us here.
15. For detailed advice from Get Safe Online on protecting your information, computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online.
16. Unless the law requires or allows a longer retention period, we will only keep your Data on our systems for as long as needed to fulfil the purposes set out in this privacy policy, or until you ask us to delete it.
17. Even after we delete your Data, it may remain on backup or archive media for legal, tax or regulatory purposes.
18. You have the following rights in relation to your Data:
a. Right to access: the right to ask (i) for copies of the information we hold about you at any time, or (ii) for us to modify, update or delete that information. We will not charge you for access to the information we hold about you unless your request is "manifestly unfounded or excessive." Where the law allows, we may refuse your request, and if we do, we will tell you why.
b. Right to correct: the right to have your Data corrected if it is inaccurate or incomplete.
c. Right to erase: the right to ask us to delete or remove your Data from our systems.
d. Right to restrict our use of your Data: the right to "block" us from using your Data or to limit how we can use it.
e. Right to Data portability: the right to ask us to move, copy or transfer your Data.
f. Right to object: the right to object to our use of your Data, including where we use it for our legitimate interests.
19. To make an enquiry, exercise any of the rights above, or withdraw your consent to the processing of your Data
(where consent is our legal basis for processing your Data), please contact us here.
20. If you are not happy with how we handle a complaint about your Data, you may be able to refer it to the relevant data protection authority. In the UK, this is the Information Commissioner's Office (ICO), whose contact details are on its website at: https://ico.org.uk/
21. It is important that the Data we hold about you is accurate and up to date. Please let us know if your Data changes while we hold it.
22. This Website may sometimes link to other websites. We have no control over those websites and are not responsible for their content. This privacy policy does not cover your use of them, so please read their own privacy policy or statement before using them.
23. Ethos Eyes may expand or reduce its business from time to time, which may involve selling and/or transferring control of all or part of Ethos Eyes. Where Data provided by Users relates to any part of the business transferred, it will be transferred with that part, and the new owner or controlling party may, under the terms of this privacy policy, use the Data for the purposes for which it was originally supplied to us.
24. We may also disclose Data to a prospective buyer of our business or any part of it.
25. In these cases, we will take steps intended to protect your privacy.
26. This Website may place and access certain Cookies on your computer. Ethos Eyes uses Cookies to improve your experience of the Website and to improve our product range. Ethos Eyes has chosen these Cookies carefully and has taken steps to make sure your privacy is protected and respected at all times.
27. All Cookies used by this Website are used in line with current UK and EU Cookie Law.
28. Before the Website places and accesses certain Cookies on your computer, a message bar will ask for your consent to set them. By giving consent, you allow Ethos Eyes to provide you with a better experience and service. You may refuse consent to Cookies if you wish, but some features of the Website may then not work fully or as intended.
29. This Website may place the following Cookies:
Purpose Strictly necessary Cookies
These Cookies are needed for our website to operate. They include, for example,
Cookies that let you log into secure areas of our website, use a shopping cart or use e-billing services.
30. A list of the Cookies we use is set out in the Cookies Schedule.
31. You can enable or disable Cookies in your internet browser. Most browsers accept Cookies by default, but you can change this. For details, please see the help menu in your browser.
32. You can delete Cookies at any time, but you may lose information that helps you access the Website more quickly and efficiently, including personalisation settings.
33. We recommend keeping your internet browser up to date and checking the help and guidance from your browser's developer if you are unsure how to adjust your privacy settings.
34. For more general information on Cookies, including how to disable them, please visit aboutcookies.org, where you will also find details on how to delete Cookies from your computer.
35. You may not transfer any of your rights under this privacy policy to anyone else. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
36. If any court or competent authority decides that any provision of this privacy policy (or part of a provision) is invalid, illegal or unenforceable, that provision or part will be treated as deleted to the extent required, and the validity and enforceability of the remaining provisions will not be affected.
37. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be treated as a waiver of that or any other right or remedy.
38. This Agreement is governed by and will be interpreted in accordance with the law of England and Wales.
All disputes arising under the Agreement are subject to the exclusive jurisdiction of the courts of England and Wales.
39. Ethos Eyes may change this privacy policy from time to time as we consider necessary or as the law requires. Any changes will be posted on the Website straight away, and you will be treated as having accepted the updated privacy policy when you first use the Website after the changes. You may contact Ethos Eyes here.
40. This Privacy Policy was created on 20th July 2021
The Cookies we use are listed below. We have tried to keep this list complete and up to date, but if you think we have missed a Cookie or notice any discrepancy, please let us know.
We use the following strictly necessary cookies:
Description of Cookie Purpose - We use this session Cookie to remember you and keep your session active while you use our Website, so that your details are saved as you browse.
Google Analytics - we use Google Analytics to collect data about how the website is used. This data does not include personally identifiable information. You can read the Google Privacy Policy here.
